In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

There are two horrible ways to answer the question, "What do you do?" Horrible answer 1: I'm a gobbledygook-industry-jargon-thing. Horrible answer 2: Let me take 30 minutes to explain to you the exact ...

So what is an elevator pitch, anyway? Quite simply it is a short statement you make about you and your business in answer to a question like "What do you do?" or "What business are you in?" It has to ...

To avoid giving an overly detailed description or long winded response to those who inquire what you do, take a look at this slideshare for the simplest way to craft your personalized elevator pitch.

Entrepreneurs seeking funding will hear “no” a lot, but persistence pays off. It just takes one yes to get the support you need to launch and grow. Although you need to give potential investors a ...

Fundraising from Limited Partners (LPs) is one of the biggest challenges for emerging venture fund managers to succeed. In my previous post on fundraising strategies, I have drawn from B2B marketing & ...