When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Q. How do you involve employees in the process? We have pretty much every employee involved. We have 15 different business units. The person who runs each of those units sets their plan. They work ...

There are quite a few different ways to tell whether a company is successful. There are tangible metrics, such as revenue, the number of customers and the percentage of market share, and there are not ...

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

We use earnings and other metrics to measure business success all the time. But by what metrics do we judge ourselves? This executive coach lays it all out. Metrics matter. They’re often used to ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...