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Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

Cider is described as a "globally-minded, social-first fashion brand" that makes stylish clothing for the new generation. Their clothes are very affordable with most items being under $50. Their ...

If the Labubu trend isn’t your style, these five charming accessories offer fresh, playful alternatives. From eye-catching charms to iconic mini bags and quirky coin purses, each piece blends ...

Sign up for the best picks from our travel, fashion and lifestyle writers. “Cuteness is undeniably one of the most dominant aesthetics of our modern times,” says ...