Dfinitiv today introduced SmartCXP AI™, a platform for loyalty programs to build and manage branded experiences in AI assistants, including ChatGPT and Claude. It is built on SmartCXP™ Cloud, the ...

Dfinitiv's loyalty program platform aims to help travel brands drive engagement and increase revenue opportunities.

From frequent flyer miles to QR codes, modern customer loyalty programs rely on sophisticated data sets and technology to create personalized experiences and improve customer engagement and retention.

Restaurant loyalty sign-ups are up almost 15 percent over the past year. Guests are downloading the app, punching in their phone number at the drive-thru, and opting in at checkout in real numbers.

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...