What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Traditional advertisements—think mid-century magazine pages and infomercials—make a fairly straightforward appeal. Here is our product. These are its qualities. You can use it for this and this and ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. With over 2 ...

What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational analysis of evidence? Is it a simple emotional reaction? In truth, it could be either of ...