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All the 'healthy' foods now classed as 'junk' by advertising chiefs as new law comes into force

A ban on TV junk food advertising before the watershed and a blanket ban online will come into force this evening in a bid to tackle the childhood obesity crisis. Under new guidelines, enforced by the ...
News-Medical.Net on MSN

Short health ads reduce junk food cravings

A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and ...

Shorter may be sweeter: Study finds 15-second health ads can curb junk food cravings

A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message ...
News Medical on MSN

Short anti-junk food ads cut adult cravings

By Dr. Liji Thomas, MD A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight ...