QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...

QR codes are a fully-immersed part of life in 2024. But they got their start 30 years ago in 1994 in Japanese Toyota factories. “They used them as just a quick way to sense, you know, what, what was ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail’s largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...

Most brands approach QR Code safety as a trust challenge. The assumption is that consumers hesitate to scan QR Codes because they are wary of scams and do not trust QR Codes. Uniqode’s consumer survey ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

It's a simple thing we encounter many times every single week—often while in a hurry. You pull up at a parking spot, scan a ...