Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.

Considering the Super Bowl is just one day and that the World Cup spans longer than a month, the viewership data favors the latter. In the 2026 tournament, the viewership is predicted to surpass 5 billion people across the world, making that an average of 128.2 million per day across 39 days.

FIFA's major expansion of the World Cup has not drawn universal praise, but it is a significant boost for Fox Corp. and NBCUniversal-owned Telemundo.

This originally appeared in Friday’s edition of The A Block, Awful Announcing’s daily newsletter with the latest sports media news, commentary, and analysis. Sign up here and be the first to know everything going on in the sports media world.

The first ever halftime show at a FIFA World Cup final has been curated by Coldplay's Chris Martin and will feature performances from global superstars.

BBC and ITV have already annoyed some of their viewers at the World Cup.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Viewers blamed Americans and FIFA for changing a longstanding national anthem position ahead of Mexico's opening 2026 World Cup game against South Africa in Mexico City

The 2026 FIFA World Cup kicked off on June 11 and runs until July 19, 2026. However, some ITV viewers have been left furious with the broadcaster's coverage so far, after host Semra Hunter mistakenly

Nearly eight years to the day since the 2026 FIFA World Cup was awarded to the United States, Mexico, and Canada, and the opening day of competition is finally here. At 3 p.m. ET on Thursday, Mexico will kick off this summer’s World Cup against South Africa at Estadio Azteca in Mexico City.