Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Fortune will favor the prepared in this new era of AI. The brands that win the next decade will be those that own their core value proposition while remaining adaptive.

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

Chevrolet is a large, culturally embedded brand with broad consumer reach -- but it does not decisively own any single moment in the category. With a 7.6% Mental Market Share, 57% mental penetration, ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Helen of Troy Limited HELE is reshaping brand strategy around closer consumer connections, faster decisions and more focused innovation. The shift was evident in the first quarter of fiscal 2027, as ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

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You heard it here first: 2024 is the year of innovation. But innovation isn’t just lightbulb moments and crafty, DIY ideas, it’s also about standing up and standing out. One of the best ways to ...

OPEN Strategy & Design built Mayavé’s strategic and creative foundation, including brand strategy, naming, visual identity and packaging, while also providing direction for the brand’s presence across ...