How to Write B2B Case Studies: Communicating Results and the Conditions That Led to Them

When you hear "B2B case study," you might think of an article that introduces a company that achieved great results.Of course, results are important. However, what prospective customers really want to ...
B2B Marketing Magazine

B2B case study interviews: 7 life-changing questions

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Releasing a book tomorrow: 'How to Create Case Studies That Get Used'

I am releasing a book tomorrow.It is a book titled 'How to Create Case Studies That Get Used.' The articles I have been writing on note over the past two weeks were previews of parts of this book's ...