Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to ...

See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.

OpenAI quietly made one of the biggest marketing announcements in years, one that could fundamentally change digital advertising. For more than 20 years, I’ve been working in digital marketing, and on ...

EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big ...

Streaming giant Netflix (NFLX +2.68%) told advertisers in May that its ad-supported plan now reaches more than 250 million monthly active viewers, up from 190 million last November. And the money is ...

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Regulators say the e-commerce giant forced more than a million advertisers to pay more than they should have. The company denies the claims. By Karen Weise Reporting from Seattle The Federal Trade ...

Walmart investors, analysts increasingly see ad business as driver of growth Tempering retail sales sharpen need for higher-margin revenue like ad sales Walmart to report earnings Thursday; analysts ...

Women’s sports are booming. More people are watching women’s sports – from the women’s NCAA Tournament to the NWSL – and more women are watching sports, including NASCAR and the NFL. That’s all ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Anthony Savino is the CEO of Benjamin Marc Corp., a web design and digital marketing agency ...

The court denied Papaya's post-trial motions challenging the verdict. Skillz Platform Inc. was awarded approximately $10m in attorneys' fees. The lawsuit alleged Papaya used bots while advertising its ...

Ad tolerance is growing as ad-supported streaming becomes more popular. Two-thirds of consumers indicate they don’t mind watching ads as much as they used to and 69% say they would choose to watch ads ...