Celebrity get-ready videos have become their own genre, but few stars treat them like performance art the way Lady Gaga does. Her makeup routine clips tend to ...

A Pottstown native has built a YouTube following of about 1.1 million subscribers. Her approach is simple. She answers a question every shopper asks in the cosmetics aisle: Is this worth the money?

When I was young, just calling myself a hairdresser was enough to be admired. I also felt that it was a job people looked up ...

They are the reason we were able to comb through over 3.500 product submissions to find the best beauty products of the year. Without further ado, meet this year's expert Beauty Awards judges.

Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The ...

Discover the beauty of wire-wrapped beaded bracelets in this video. We showcase intricate spiral wire designs wrapped around ...

Kylie Jenner gave fans a behind-the-scenes peek at her life, starting off her morning by waking up kids Stormi, 8, and Aire, ...

OG creator Lindsey Hughes shares how she went from YouTube to professional organizing — all while keeping up with the latest ...

Kylie Jenner gave fans a behind-the-scenes peek at her life, starting off her morning by waking up kids Stormi, 8, and Aire, ...

Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology company, brought together leaders across ...

Beauty brands have long paid to be featured in ‘Get Ready With Me’ videos. Now, they’re designing their products and tools ...

Last week, three popular brands released eerily similar eye patches within days of each other. Then, a beauty brand called ...