A Pottstown native has built a YouTube following of about 1.1 million subscribers. Her approach is simple. She answers a question every shopper asks in the cosmetics aisle: Is this worth the money?

When I was young, just calling myself a hairdresser was enough to be admired. I also felt that it was a job people looked up ...

Discover the beauty of wire-wrapped beaded bracelets in this video. We showcase intricate spiral wire designs wrapped around ...

OG creator Lindsey Hughes shares how she went from YouTube to professional organizing — all while keeping up with the latest ...

Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology company, brought together leaders across ...

Beauty brands have long paid to be featured in ‘Get Ready With Me’ videos. Now, they’re designing their products and tools ...

Last week, three popular brands released eerily similar eye patches within days of each other. Then, a beauty brand called ...

There was a time when Maxine Munson thought working at MAC Cosmetics was the marker that you had officially made it as a ...

YouTube is taking significant strides by enhancing its Shopping affiliate program in India. The platform is now including ...

The invitation-only gathering of senior marketing leaders and creators will take place in New York City on Oct. 7.

As Rivals returns to our screens, we look at the decade’s make-up trends that have stood the test of time… and those that are ...

September 10 is International Makeup Day. We’ll tell you how people used cosmetics as far back as Ancient Egypt, how beauty ...