Midterm campaign ad spending is set to eclipse the marketing outlay during the last presidential cycle. But that’s not the ...

A new national survey commissioned by the AAPC Foundation offers some of the clearest feedback yet on campaigns’ growing AI ...

A new analysis from the Absecon Group found that more than 700 candidates this year have run digital ads about data centers.

After four decades of applied public‑opinion research, one pattern is unmistakable: Undecided voters rarely behave like each other.

Advocates face a dilemma in the closing stages of the midterm: engage in the final weeks or wait until the lame duck session?

You can run a perfect TV ad campaign, optimized for viewability and completion rates, and still be talking to an empty room.

Sathvik Kaliyur and Jonathan Li started their fundraising firm out of high school. They're now working with some of the ...

With five weeks until Election Day, campaigns don't need another reminder that Hispanic voters matter. They need to know who ...

Political data brokers are holding their breath to see if state lawmakers will address what they see as big flaws in a new data privacy law.

The real power of artificial intelligence isn't creating more content, but increasing your capacity to respond.

Katie Harbath weighs in on the early days of digital, how campaigns misjudged social media and what the AI era means for politics.

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