Japan’s use of the Aichi-Nagoya Asian Games has been held up as a model for how emerging cricket nations can convert major ...

JioStar is using the growth of regional-language cricket to reshape its IPL advertising pitch. With stronger digital ...

JioStar has named Skyscanner as title sponsor for Jeeto Dhan Dhana Dhan during the India-West Indies T20I series, blending ...

JKC Sports is preparing to invest another ₹100-150 crore over the next four to five years after deploying a similar sum in ...

Kerala Blasters’ planned takeover by UAE-based Al Fursan is being read as more than a change in control. The deal could ...

Sony Sports Network is set to broadcast the Indian Super League again under a reported multi-year agreement, ending a spell ...

The All India Football Federation has fixed December 20, 2026, for its next general elections after a Special General Body ...

Vauve Global has acquired the England Champions franchise as the World Championship of Legends prepares for Season 3 in the UAE. The deal adds fresh ownership momentum to a league built around retired ...

Kerala Blasters has confirmed a 100 per cent sale by Magnum Sports Private Limited, with the transfer to be completed in phases through the 2026-27 season. Multiple reports link the takeover to a ...

Intex Technologies has extended its cricket-led branding strategy by signing on as official series sponsor for the West Indies' India tour in 2026. The deal gives the brand visibility across the ODI ...

JetSynthesys and Japan's MIXI have signed an MOU to explore gaming, esports and digital entertainment opportunities in India.

Aspect Sports has signed Olympic medallist Aman Sehrawat as its first brand ambassador in a multi-year deal that extends ...