JioStar has named Skyscanner as title sponsor for Jeeto Dhan Dhana Dhan during the India-West Indies T20I series, blending ...

JKC Sports is preparing to invest another ₹100-150 crore over the next four to five years after deploying a similar sum in ...

JioStar is using the growth of regional-language cricket to reshape its IPL advertising pitch. With stronger digital ...

Japan’s use of the Aichi-Nagoya Asian Games has been held up as a model for how emerging cricket nations can convert major ...

Kerala Blasters’ planned takeover by UAE-based Al Fursan is being read as more than a change in control. The deal could ...

Vauve Global has acquired the England Champions franchise as the World Championship of Legends prepares for Season 3 in the UAE. The deal adds fresh ownership momentum to a league built around retired ...

The All India Football Federation has fixed December 20, 2026, for its next general elections after a Special General Body ...

Aspect Sports has signed Olympic medallist Aman Sehrawat as its first brand ambassador in a multi-year deal that extends ...

JetSynthesys and Japan's MIXI have signed an MOU to explore gaming, esports and digital entertainment opportunities in India.

Bisleri International has entered Indian motorsport as the Official Hydration Partner for Formula 4 and the Indian Racing ...

Decathlon India has launched KIPRUN with a target of ₹1,000 crore in running turnover by 2030 and more than five million ...

Kerala Blasters FC is close to being acquired by a Dubai-linked investment consortium, ending Magnum Sports' long run as ...