From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...

With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.

The ASA challenged whether the ad breached the Code on gambling advertising because it featured someone who seemed to be, or who was, under 25 years of age. Dribble Media Ltd t/a Midnite said the ad ...

This Ruling forms part of a wider piece of work on environmental claims in the travel agent sector. These ads were identified for investigation following intelligence gathering by our Active Ad ...

Two paid-for Facebook posts by BrewDog, seen in July 2026: a. The first post included text which stated, “BOTTOMLESS BEER ALERT! Celebrate with 90 minutes of unlimited fresh beer for just £19.95 in ...

This Ruling forms part of a wider piece of work on environmental claims in the travel agent sector. This ad was identified for investigation following intelligence gathering by our Active Ad ...