Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The growth of in-app subscriptions across many ...

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through ...

After a full day of talking growth loops, creative strategy, and distribution, the conversation at Business of Apps Berlin 2025 snapped to the moment that ultimately decides whether any of it matters: ...

For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, ...

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

As ad platforms become increasingly automated, many of the levers performance marketers once relied on are disappearing. Targeting options are narrowing, optimization controls are abstracted away, and ...

The mobile app industry has been active for over a decade now, generating billions of dollars in revenue for Apple, Google and thousands of mobile app developers. While originally not perceived as ...

This guide will cover the best game app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Games are among the ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

This guide will cover the best travel app development services, how much it costs, top app development features, and how you stand to benefit from using travel app development companies. Travel apps ...

Our AI App Report is the most comprehensive piece of research on the AI app market, with detailed forecasts on the generative AI market and breakdowns of growth by type. We also cover funding for AI ...