Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

We’ll explain what you need to know about the ad plan on Prime Video, including how to go ad-free, here. Considering who owns it, it would be strange indeed if Prime Video didn’t come with commercials ...

Amazon Ads announced that Prime Video is joining Barb CFlight and will become the first streaming service available through the UK’s unified TV measurement framework. Advertisers will be able to plan ...

Amazon Ads announced the launch of new advertising formats on Prime Video in India: Interactive Video Ads and Pause Ads. By connecting the powerful reach of Prime Video with a variety of interactive ...

The formats provide metrics such as open clicks and add-to-cart rates alongside reach and brand uplift. They are available in India at no additional cost for a limited time.

The news: Amazon now allows advertisers to automatically tailor campaign messaging based on content Prime Video viewers are watching, the company announced at its 2026 Upfront event. The new tool, ...

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or product. The new tool, called Dynamic TV Creative, will be announced ...

Amazon has built the fastest-growing major ad business in the US by stacking three assets: unmatched purchase data, the dominant retail media network, and a streaming service with hundreds of millions ...