Landor promotes James Withey as its first Global EVP of Strategy. James Withey will head Landor’s global strategy team and ...

Ibrahim Khan on turning the holiday into a global brand moment.

Lippincott has entered into an agreement to acquire Athletics, a New York-based brand and innovation studio, expanding its ...

For manufacturers and brand owners, identifying that gap before committing to another round of changes could save time, money ...

The Estée Lauder Cos. marks 80 years in business, with six billion-dollar brands, more on deck and a focus on long-term ...

Hello, this is ZEROYON!In the previous article, I talked about the first phase of brand development: "Understanding and ...

OPEN Strategy & Design built Mayavé’s strategic and creative foundation, including brand strategy, naming, visual identity and packaging, while also providing direction for the brand’s presence across ...

The brand’s positioning focuses on design and consumer choice, with OPEN handling strategy, naming, visual identity and ...

Nonprofits around the world face tighter public budgets and greater competition for private support than ever before. Those ...

Mark Ritson scores the electric luxury car's strategy, design, and market positioning in this comprehensive brand ...

Hershey offers a 3.6% dividend yield, supported by a robust balance sheet and a well-covered payout ratio of 78%. Read why ...

Wonder Cement has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, Singh will ...