Xbox already had success with A Minecraft Movie and Fallout.

The new unit, led by a former Lucasfilm executive, will oversee Xbox's expansion into merchandise, live events, and theme ...

XBOX Project Helix LIVE: Next-gen console won't be Microsoft's only system ...

Xbox have announce XP, a Fallout TV show and Minecraft movie-flavoured licensing arm , while revealing Minecraft devs ...

XBOX appointed former Reddit Chief Product Officer Maria Angelidou-Smith as Mojang's new CEO. XBOX is going through a ...

Xbox's newly announced XP division will chase the high of the Minecraft movie with further film and TV adaptations ...

The YouTube comedy giant Smosh has brought aboard four new cast members who'll bring a diverse comedic background to their ...

Xbox is doubling down on its more IP-centric strategy with a division dedicated to expanding those properties outside of ...

Take two, and...action!

Plus, American Airlines bans bumping in an effort to close the gap with competitors and restore brand loyalty.

Xbox is launching a new division that will house its film and television, consumer products, strategic partnerships and live ...

The new XP division will be led by the former CEO of Mojang, who also served as an executive producer on A Minecraft Movie.