Taboola’s The Data Advantage report highlights the disconnect between rising investment and audience expansion.

Unilever's haircare business recorded high single-digit growth in the first half of 2026, supported by Dove's Intensive ...

The postcode check draws exclusively on publicly available information, including local authority, Census and NHS data, ...

Located in a building with a longstanding connection to local life, Restaurace Fren has built its identity around food, ...

Conducted by Censuswide on behalf of Boyd and Binet, the research examined promotional spending, profitability measurement ...

The campaign positions home improvement as an achievable process built around small, practical steps that help Filipino ...

Mother Design has simplified the approach to align packaging more closely with the style and confidence expressed across M&S ...

The forecast follows 10.0 percent growth in both 2024 and 2025. Major events, including the Olympics, FIFA World Cup and US midterm elections, are expected to contribute to advertising investment.

Becoming part of culture. Even shaping it. All very interesting. But is that really what building strong brands is about? I ...

The research also finds that artificial intelligence is creating uncertainty, with more than half of strategists concerned it ...

The campaign is built around the idea that Thai Gen Z audiences communicate through shared references, memes, inside jokes ...

Participating advertisers will receive independent reporting through IAS, allowing them to assess how ChatGPT Ads aligns with ...