European Sponsorship Association

Sky Media and Guinness launch Sky Sports’ biggest expansion of live sports accessibility to date

Co-funded by Sky Media and Guinness as an extension of Guinness’ sponsorship of the Premier League on Sky Sports, the initiative will bring Live Subtitles to all front-channel Premier League matches – ...
European Sponsorship Association

Gulf Oil International Ltd and SuperFile Trackhouse MotoGP Team reveal special livery celebrating 125 years of Gulf history

Gulf, a wholly owned entity of the Hinduja Group, is one of the largest privately-owned downstream companies, with a presence in over 60 countries worldwide. Celebrating its 125 year anniversary in ...
European Sponsorship Association

AEG and O2 extend landmark The O2 naming rights partnership until 2038

Following a series of record-breaking years for The O2 and ahead of the venue’s 20th anniversary in 2027, AEG and O2 today announced a major multi-million-pound extension of their long-standing naming ...
European Sponsorship Association

ATHX Games appoints PrettyGreen to accelerate global growth as it takes its World Finals international

ATHX Games has appointed global creative communications agency PrettyGreen to support the next phase of its international ...
European Sponsorship Association

Adagio renews its partnership with London Stadium, strengthening its role in London’s major event experiences

Adagio, the European leader in aparthotels, is renewing its partnership with London Stadium, strengthening its position as a ...
European Sponsorship Association

Aldar named Title Partner of the Abu Dhabi Championship as Rory McIlroy confirms UAE return

The DP World Tour has today announced that Aldar, the Abu Dhabi-based real estate development, investment and asset ...
European Sponsorship Association

2026 Irish Life Dublin Marathon to be broadcast live on TG4

The 2026 Irish Life Dublin Marathon will be broadcast live and free-to-air on TG4 this October, bringing the action, ...
European Sponsorship Association

MG Motor Ireland announced as official show sponsor of Donncha’s Away Games

RTÉ Commercial has today announced MG Motor Ireland as sponsor of the brand-new series of Donncha’s Away Games currently ...
sponsorship

Newcastle United announces multi-year partnership with SumUp as Official Training Kit Partner

Newcastle United has welcomed leading fintech company SumUp as the club’s Official Training Kit Partner in a multi-year partnership. In a partnership that sees SumUp join the club’s group of Primary ...
sponsorship

Cadbury extends partnerships with Arsenal FC, Liverpool FC and Tottenham Hotspur FC, marking a decade of bringing fans closer to the game they love

Cadbury is deepening its love of football. The iconic brand has confirmed fresh four-year extensions with three Premier League giants — Arsenal FC, Liverpool FC, and Tottenham Hotspur FC — covering ...
sponsorship

Fanatics named Exclusive Retail Partner of the DP World Tour and Ryder Cup Europe

The European Tour Group and Fanatics, a global digital sports platform and leader in licensed sports merchandise, today announced a comprehensive multi-year partnership spanning the DP World Tour and ...
sponsorship

Gusbourne partners with Millwall FC as Official Sparkling Wine Supplier

Millwall Football Club is delighted to announce a new multi-year partnership with Gusbourne. Gusbourne, the Kent-based English sparkling wine producer, will become the club’s Official Sparkling Wine ...