Real-time app market intelligence has traditionally come with a hefty (and unjustified) price tag. As of today, APPlyzer 26 changes that. Following the recent launch of Apple Ads auction stack data ...

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, ...

2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of platform-driven disruption, ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

For years, “performance” in user acquisition has often been used as shorthand for cheaper installs. But as budgets tighten and boards demand clearer accountability, the conversation is shifting toward ...

On April 23rd, Business of Apps London will bring together 1,000+ senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue. Across seven ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by precision, automation, and direct integration into the device itself.

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political and economic uncertainty and the post-Covid ...

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take care of. Every new offer means rebuilding ...

Building a startup means constantly navigating trade-offs: limited capital, aggressive timelines, and overwhelming uncertainty. Most founders operate on gut instinct. They often don’t know whether ...