The comedian and writer advises marketers on creating integrated content that consumers don’t automatically skip.

Global CEO Mark Green discusses big acquisitions, the agency’s award-winning ‘Play it Safe’ campaign and the competitive edge ...

Created with GSD&M, the airline’s Enter Airplane Mode platform turns phone notifications into Rapid Rewards points.

During Advertising Week New York (AWNY) this week, comms pros discussed how social media is transforming political campaigns, ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...

With the rise of AI-created music, Spotify is flagging non-human artists with AI Persona badges and SoundCloud banned voice-cloning AI impersonations. SiriusXM is attempting to ensure that Silicon ...

As Gen Z drinks less coffee than older generations, Nespresso is working with the fitness platform to integrate into athletes’ daily routines.

Creators are winning brand budgets because agency work has become predictable. Here are five questions to break the cycle of ...

The Japanese agency network is a producer and global agency of record on the animated sequel, which launches in December 2026 ...

Sprout Social survey analyzes AI deepfakes, Gen Z’s trust of content creators and social media’s ability to rapidly change ...