Global CEO Mark Green discusses big acquisitions, the agency’s award-winning ‘Play it Safe’ campaign and the competitive edge ...

The comedian and writer advises marketers on creating integrated content that consumers don’t automatically skip.

Created with GSD&M, the airline’s Enter Airplane Mode platform turns phone notifications into Rapid Rewards points.

During Advertising Week New York (AWNY) this week, comms pros discussed how social media is transforming political campaigns, ...

As Gen Z drinks less coffee than older generations, Nespresso is working with the fitness platform to integrate into athletes’ daily routines.

WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

As the brand debuts its new MLS campaign with Son Heung-min, Orlando Baeza reveals how building in-house creative confidence ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

With the rise of AI-created music, Spotify is flagging non-human artists with AI Persona badges and SoundCloud banned voice-cloning AI impersonations. SiriusXM is attempting to ensure that Silicon ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

Sprout Social survey analyzes AI deepfakes, Gen Z’s trust of content creators and social media’s ability to rapidly change ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...