An AI recommendation can put an unfamiliar brand ahead of a shopper's favorite. Adobe's findings reveal the stakes for winning customers — and keeping them.

Europe offers U.S. e-commerce sellers new opportunities, but entering unfamiliar markets can be costly. New services help businesses overcome tax, payment, and localization hurdles while testing ...

AI tools are sending billions of visits to websites, but more than half of that traffic is going to Google, OpenAI, and ChatGPT. According to the web traffic site onelittleweb, more than half (51.23%) ...

Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as owners look for new ways to handle their digital marketing workload. Globally, social media is also taking a ...

AI is making identity fraud cheaper, faster, and easier to scale, putting pressure on e-commerce companies to rethink identity checks performed at a single point in time. Fraud prevention and identity ...

Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal Cart, a persistent shopping cart that spans Search, Gemini, YouTube, and Gmail. The deep integration ...

The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to broader enterprise marketing suites. New platform enhancements from SAS, an analytics and AI software ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...