Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

Vevo’s Robert Vélez explains how sports moments drive music viewing, revive catalogs, localize fandom, and reshape marketing ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week! As companies evolve through acquisitions and strategic partnerships, executives ...

In this article, Nestor Perinot, CEO at Prisa Media USA, shares his personal and professional experience covering the 2026 FIFA World Cup alongside the AS.com USA team. He highlights the power of ...

José Villafañe, who recently announced he sold his interest in Nueva Network, is already moving on to his next venture. You are reading it here first: "I am excited to announce the upcoming launch of ...

For Alba Castillo Baylin, VP, Stakeholder and Social Impact Management at The Coca-Cola Company, Coca-Cola’s sponsorship of the FIFA Men’s World Cup 2026™ extends well beyond visibility during one of ...