Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.

Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.

While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

Much to the dismay of the antitrust activists, California AG Rob Bonta caved to Paramount this week. There’s really no other way to put it, Bonta came charging out of the gate waving all sorts of ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...

A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller ...